Bypassland

What if an app could help you feel again?

I led end-to-end product design for an early-stage emotional wellness app.

I partnered with domain experts and engineers to create a safe, AI-powered emotional wellness app based on the Kiloby Inquiry (KI) method. KI is a somatically informed approach to accessing and releasing emotions. My job was to turn a human-guided, in-person process into a digital product.

1

Designer (me)

2

Frontend Dev

1

Backend Dev

1

AI Specialist

Problem

KI requires a facilitator and face-to-face interaction. This makes the work expensive and intimidating, especially for beginners.

Goal

Design an AI-powered app that teaches the method, guides emotional processing sessions, and tracks psychological patterns over time.

Impact

Led 0 → 1 UX strategy and UI design, from concept to development.

Ran workshops that aligned stakeholders on a shared product vision, turning abstract ideas into a concrete UX strategy.

Produced design specs and an asset library to guide initial build and support future iterations.

Earned strong validation from facilitators and product owners, advancing the project to the next stage.

Discover

To understand KI, I talked to experts, read books, and watched real KI sessions.

To understand KI, I talked to experts, read books, and watched real KI sessions.

I analyzed engagement data from KI's existing platform to identify friction points, then used qualitative methods to understand the practice:

I spoke directly to KI mentors and practitioners.

I spoke directly to KI mentors and practitioners.

Read several books: from official KI material to their recommended readings.

Read several books: from official KI material to their recommended readings.

Watched hours of recorded sessions between facilitators and practitioners.

Watched hours of recorded sessions between facilitators and practitioners.

Who is this app for?

Newcomers to KI

Pain Points

Unsure how to start or what to say to the AI

Emotional vulnerability without a human guide

Lack of motivation or clarity about progress

Opportunities

Provide suggested first messages for sessions to make getting started easier

Offer reassurance in a friendly tone

Use gamification to encourage progress

Seasoned Practitioners

Pain Points

Difficulty maintaining a regular practice alone

Stagnation, feeling like sessions are repetitive

May feel dependent on a facilitator

Opportunities

Let users revisit psychological patterns they discovered during sessions

Summaries, insights, and progress tracking

Build self-confidence to reduce reliance on facilitators

develop

At first, we envisioned the product as a journaling app that helped users process repressed emotions.

At first, we envisioned the product as a journaling app that helped users process repressed emotions.

Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.
Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.

We looked at similar apps for inspiration: Rosebud, Mindsera, Journalistic, and others.

Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.
Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.

An early wireframe documenting the journal-based approach.

Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.

We looked at similar apps for inspiration: Rosebud, Mindsera, Journalistic, among others.

Early wireframe of the app’s journal-based interface, before shifting to a conversational AI format.

An early wireframe documenting the journal-based approach.

test

User testing revealed that the experience felt too ‘on-rails,' so we pivoted.

User testing revealed that the experience felt too ‘on-rails,' so we pivoted.

Once a highlight was selected, the flow repeated a nearly identical template each time, which made interactions feel mechanical. To address this, we brought in an AI specialist and shifted from a journal-based to a conversational model.

Image showing journal-based wireframe and a mockup of the new approach which was conversational AI.
Image showing journal-based wireframe and a mockup of the new approach which was conversational AI.

On the left: an early low-fidelity wireframe from the journal-based version. On the right: a high-fidelity mockup of the conversational AI interface.

define (again)

I created a new user journey to clarify each stage of the experience and how to support users with conversational AI.

Visual representation of the user journey through the KI app, showing key stages from onboarding to emotional processing.
Visual representation of the user journey through the KI app, showing key stages from onboarding to emotional processing.

The pivot brought new challenges.

The pivot brought new challenges.

Traditional AI chat interfaces require thinking and verbalizing, which pulls users away from their direct, emotional experience.

Conversational UIs also come with structural limitations. Unlike spatial GUIs, conversations are linear and offer little guidance about what the system can do.

I designed a hybrid interface combining conversational and GUI elements based on these core challenges:

Critical questions to solve through design

How do we make users feel safe doing emotionally sensitive work with an AI?

Emphasize privacy, add an always-available emotional regulation button, and offer access to community and mentors.

How do we reduce the need for typing and verbalization?

Let users begin sessions with one-tap prompts, use affordances to reduce cognitive load, and support text-to-speech.

How do we turn an abstract inner process into actionable UI?

Let users “capture” psychological and emotional patterns as interactive UI elements they can reflect on and build upon.

How do we onboard users into a complex method like KI without overwhelming them?

Create short, spaced-out lessons, introduce complex topics later, and use gamification to boost learning motivation.

One major pain point for KI practitioners was maintaining a consistent practice.

The solution: a dashboard designed to reduce hesitation and reinforce motivation.

Strategy

User Goal

When I open the app, help me see my progress and the next recommended steps, so I can stay motivated and keep practicing.

Design Goal

Design a calm home screen that celebrates progress and makes the next step obvious, whether starting an inquiry or continuing learning.

Risks & Pitfalls

If next steps are unclear, motivation is lost.

If streak or daily goals progress tracking feels trivial, motivation drops.

Impact & Metrics

Defining Success

If this dashboard succeeds, users will know what to do next, feel motivated by their progress, and return consistently to continue their practice.

Measuring Success

Number of repeat sessions per week.

Higher streak completion (% of users maintaining 3+ day streaks)

First-session drop-off in %.

Customer Satisfaction Score ≥ 4.5/5 on clarity and motivation

Proposed Solution

Annotated image of the KI dashboard with callouts explaining key features like session launch, daily goals, and captures.

Another pain point: practitioners struggled with how to start a session.

As a solution, I designed "entry ramps." These are one-click prompts reflecting different psychological or emotional states people are usually in before a session. My choices were grounded in KI resources and insights from facilitators.

Image showing the Start Inquiry widget with various emotional entry ramps displayed as one-tap options.
Image showing the Start Inquiry widget with various emotional entry ramps displayed as one-tap options.

The session screen: the core of the product, what makes or breaks the app.

Strategy

User Goal

When I’m struggling, help me safely understand what I’m feeling so I can uncover hidden emotions, process them, and find relief.

Design Goal

Design a session screen that guides users safely through the KI, provides emotional regulation tools when needed, and captures patterns for future processing sessions.

Risks & Pitfalls

If users cannot stay oriented in the process, then they will feel lost and abandon the session.

If users cannot regulate when overwhelmed, then they will disengage or be harmed.

If users cannot capture and revisit insights, then the practice loses long-term value.

Impact & Metrics

Defining Success

If this screen succeeds, users will process their emotions safely, and the AI will flag and save relevant patterns to revisit later.

Measuring Success

Completion rate (by phase).

Session drop-off (by phase).

CSAT score ≥ 4.5/5 (post-session survey). Also measures how the user feels after a session. Adverse effects should be near zero.

De-escalation success: distress successfully flagged by AI + Ground Me used + session completed.

Abandonment under distress: % of distressed users who end session before completion.

Proposed Solution

Labeled image of the session screen, highlighting elements like the chat interface, captures panel, and support tools.

In-Chat Affordances

These are elements that appear in the conversation to reduce friction, offer gentle guidance, and help maintain emotional presence by minimizing the need for typing or decision-making.

Image of the snackbar UI element used for brief confirmations and notifications.
Image of the snackbar UI element used for brief confirmations and notifications.

Snackbars

Displays notifications without taking up space inside the chat.

Image of in-chat meditation and guided breathing affordance.
Image of in-chat meditation and guided breathing affordance.

Meditation / Rest

Starts a meditation or guided breathing process to regulate the nervous system or ground the user before a session.

Image of meta utiities for each AI-generated message.

Meta Utilities

Text-to-speech, copy, and flag response. They increase user agency without blocking the flow.

Image of tooltips that appear when user clicks an underlined KI term.
Image of tooltips that appear when user clicks an underlined KI term.

Tooltips

KI concepts appear underlined when mentioned by the AI. Hovering reveals definitions.

Users may be unfamiliar with KI, so the app needed an educational system.

Each lesson begins with a scripted AI message containing fixed definitions and examples for consistency across users. It then transitions to an open conversation where the AI can answer questions, provide additional examples, or help users explore the topic further.

Strategy

User Goal

When I am new to KI or unsure about a concept, help me learn just enough to practice safely and effectively, so I can progress with confidence.

Design Goal

Provide a focused learning hub that clarifies what KI is, shows the user their level and next lesson, and makes it easy to apply what they learn in real sessions.

Risks & Pitfalls

If users feel overwhelmed by jargon, then they will avoid learning and stall out.

If next steps are unclear, then momentum is lost.

Impact & Metrics

Defining Success

If this screen succeeds, users know where they are in the curriculum, start and complete short lessons, and apply those lessons in their next sessions.

Measuring Success

Lesson start → completion rate.

Click-through on “Your next lesson.”

Learning CSAT score ≥ 4.5/5.

Percent of users who complete the first module.

Post-lesson application: percent of sessions within 48 hours that reference the lesson concept or use a related tool.

Image of the "Learn KI" screen.

Users can access a dedicated learning dashboard that shows their current rank (e.g., Apprentice), their next lesson, and a progression path that follows the already established KI curriculum.

Gamification

Drawing from the Octalysis Framework, the goal was to apply motivational psychology in a way that made difficult inner work feel accessible, sustainable, and worth returning to.

Image of the Octalysis gamification tool applied to Bypassland, mapping app features to the eight core drives.
Image of the Octalysis gamification tool applied to Bypassland, mapping app features to the eight core drives.

Visual map of the Octalysis Framework applied to Bypassland’s feature set.

I created a full gamification strategy brief on our shared Notion workspace that mapped each feature to motivational psychology using the Octalysis Framework. It served as an internal reference for aligning product, design, and development decisions.

deliver

Takeaways

Takeaways

Impact

Led 0 → 1 UX strategy and UI design, taking the product from concept to development phase.

Led workshops that aligned stakeholders on a shared product vision, turning abstract ideas into a concrete UX strategy.

Delivered design specs and an asset library to guide initial build and support future iterations.

Built 4 core features: sessions, learning system, pattern-tracking, and gamification strategy, forming the backbone of the product.

Earned strong validation from stakeholders, advancing the project to the next stage.

Vision for the Future

Gather more user data to refine how and when the AI introduces guidance or tools.

Build an adaptive ramp system that adjusts to user history or current emotional state.

Expand features like "WeSpace," the social reflection area, and "The Net," a system for tracking recurring psychological patterns and breakthroughs.

To be continued…

More Experimentation is Required

User behavior and LLM responses are unpredictable. Entry ramps, pacing strategies, and affordances require continuous real-world testing and iteration based on actual usage patterns.

Data is Crucial

Observing user behavior in AI-guided sessions is essential for future iterations. Empathetic UX design requires listening, not assuming. Data will reveal new patterns and opportunities for better flows.

Let's work together

ri-moreira@outlook.com

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Let's work together

ri-moreira@outlook.com

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Let's work together

ri-moreira@outlook.com

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